Want to know what’s really happening on your website?
Google Analytics 101 is your step-by-step guide to mastering the basics of Google Analytics, even if you’re not a “tech person.” Perfect for beginners, entrepreneurs, marketers, and small business owners, this book teaches you how to track performance, understand user behavior, and make smarter decisions based on real data.
Inside, you’ll learn:
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How to set up Google Analytics the right way
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Key metrics and what they actually mean
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How to analyze traffic sources, bounce rates, and user flow
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Setting up goals, tracking conversions, and measuring success
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Simple dashboards and reports to monitor performance
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Actionable tips to improve your site based on insights
With clear explanations and real-world examples, you’ll gain the confidence to use data to grow your website and your business.
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